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identity, strategy 2026

BLACKROPE

Positioning and identity for Blackrope.

Full case study coming soon.

  • The discovery section opener, an aerial of a turquoise bay with yachts at anchor.
  • The positioning, Blackrope as a crypto native booking platform for luxury assets and exclusive events.
  • "Elegance is refusal." The argument that exclusivity is not a feature added to the product, it is the product.
  • A reference wall of luxury retail, hospitality and editorial work.
  • A wider reference wall, hotels, cars, interiors and nightlife side by side.
  • A reference wall of parties, decks and private rooms, the social calendar the platform sits inside.
  • Reference, a red supercar parked at a marina and two cars on a hotel street.
  • Reference, three frames of supercars outside restaurants and hotels.
  • A sketchbook page of monogram exploration, the B and the R tied into rope over and over.
  • The first mark drawn out, a segmented oval that reads as B and R at once.
  • The second mark drawn out, the R held inside a rounded rope loop.
  • The third mark drawn out, a geometric B and R interlocked.
  • The fourth mark drawn out, a high contrast serif B and R interlocked.
  • Sixteen wordmark lockups, the name stacked, inline and with each of the four monograms.
  • The first concept opener, a black supercar parked outside a lit boutique.
  • Concept one, the rope loop icon and the BLACKRO.PE wordmark shown apart and labelled.
  • Concept one, the clearspace rule drawn around the lockup on all four sides.
  • Concept one in use, the mark on black, cream and brown, with the full lockup under each.
  • Concept one as an app icon, the gold rope loop centred on a black rounded square.
  • Concept one on a poster, a vintage car under a stone arch with the mark set below.
  • Concept one on a poster, the mark over a yacht moored under a cliff.
  • Concept one as a browser tab, blackro.pe with the rope loop as the favicon.
  • Concept one on a phone, the lock screen notification and the home screen icon.
  • Concept one on X, the cream banner over a black profile with the rope loop avatar.
  • Concept one on LinkedIn, the banner reading "The asset, the experience, arranged".
  • The second concept opener, a marina of moored yachts at dusk.
  • Concept two, the segmented oval icon and the BLACKRO.PE wordmark shown apart and labelled.
  • Concept two, the clearspace rule drawn around the lockup on all four sides.
  • Concept two in use, the mark on black, cream and brown, with the full lockup under each.
  • Concept two as an app icon, the gold oval centred on a black rounded square.
  • Concept two on a poster, a figure at a stone bath in an open beach pavilion.
  • Concept two on a poster, the mark over a terrace looking down a coastline.
  • Concept two as a browser tab, blackro.pe with the oval as the favicon.
  • Concept two on a phone, the lock screen notification and the home screen icon.
  • Concept two on X, the cream banner over a black profile with the oval avatar.
  • Concept two on LinkedIn, the banner reading "The asset, the experience, arranged".
  • The third concept opener, a figure leaning out of a car door in the dark.
  • Concept three, the geometric BR monogram and the BLACKRO.PE wordmark shown apart and labelled.
  • Concept three, the clearspace rule drawn around the lockup on all four sides.
  • Concept three in use, the mark on black, cream and brown, with the full lockup under each.
  • Concept three as an app icon, the gold BR monogram centred on a black rounded square.
  • Concept three on a poster, a rain slicked hotel street at night with the mark set over it.
  • Concept three on a poster, the mark over a man standing on the bow of a yacht.
  • Concept three as a browser tab, blackro.pe with the monogram as the favicon.
  • Concept three on a phone, the lock screen notification and the home screen icon.
  • Concept three on X, the cream banner over a black profile with the monogram avatar.
  • Concept three on LinkedIn, the wordmark running the full width of the banner.
  • The fourth concept opener, superyachts moored side by side at dusk.
  • Concept four, the serif BR monogram and the BLACKRO.PE wordmark shown apart and labelled.
  • Concept four, the clearspace rule drawn around the lockup on all four sides.
  • Concept four in use, the mark on black, cream and brown, with the full lockup under each.
  • Concept four as an app icon, the gold serif monogram centred on a black rounded square.
  • Concept four on a poster, a waterfront promenade with the mark and the name set above it.
  • Concept four on a poster, the mark over two people at the wheel of a boat.
  • Concept four as a browser tab, blackro.pe with the serif monogram as the favicon.
  • Concept four on a phone, the lock screen notification and the home screen icon.
  • Concept four on X, the cream banner over a black profile with the serif monogram avatar.
  • Concept four on LinkedIn, the banner reading "The asset, the experience, arranged".
  • The color section opener, an aerial of a swimmer in a pool cut into the jungle.
  • The palette, five blocks running near black through brown to sand and cream.
  • The typography section opener, four people raising glasses on the deck of a boat.
  • The primary typeface, Figtree, shown at display size above its full character set with a note on why it was chosen.
  • The display and logomark typeface, Cormorant, shown the same way.
  • The editorial display typeface, Urbanist, shown the same way.
  • Type in use, an announcement kicker over a 96px Figtree heading, with the settings called out.
  • Type in use, a title over a paragraph of body copy, with the settings called out.
  • A cream carrier bag in raking light, the serif monogram and the wordmark printed across the front.
  • A blind embossed paper seal, the oval monogram pressed into the stock.
  • A folded black t-shirt, the rope loop and the wordmark printed in gold across the chest.
  • A clear shopper carried at the hip, the oval monogram and the wordmark printed on the face.
  • A canvas tote hung against railings, the serif monogram over the wordmark.
  • A white paper shopping bag held at the floor, the rope loop and the wordmark on the face.
  • An open hand bound book, the oval monogram and the line "Access arranged" printed across the spread.
  • A kraft board with the serif monogram and the wordmark blind embossed into it.
  • A hanging swing tag, the monogram above a QR code and the wordmark.
  • A woven care label, the wordmark and the monogram either side of a QR code.
  • A stitched fabric patch, the oval monogram above a QR code.
  • A metal member card resting on rock, "Ethan, CEO" beside the wordmark and a QR code.
  • The rope loop drawn out beside a concert crowd under crossed beams, under the line "Access is the only currency".
  • The rope loop on cream, over "Access is the only currency" and the wordmark.
  • The oval monogram in gold on black, over "Access is the only currency" and the wordmark.
  • A kraft box lid in raking light, the wordmark and "The asset, the experience" printed in gold.
  • Four frames of the life the platform books, over the wordmark set large in gold.
  • A tall ship under sail beside the serif monogram in gold on black.
  • A black and white club crowd with the serif monogram set over it.
  • A four masted sailing yacht at anchor in open water.
  • Two people sitting out on the foredeck of a yacht under sail.
  • A man standing on the bow rail of a yacht, looking out to a headland.
All work

Let’s make yours impossible to ignore

A one to one call with me, no deck just normal conversation. We’ll tell you what the brand actually needs, even if that turns out to be nothing from us.

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